'Kayla Itsines Fitness Video Highlights Kayla Itsines (born 21 May 1991) is an Australian personal trainer, author, and entrepreneur. She is the creator of a series of fitness ebooks titled Bikini Body Guides, and a meal-planning and workout app, Sweat with Kayla. Sweat with Kayla generated more revenue than any other fitness app in 2016.[3][4] In March 2016, Time named Kayla one of the 30 most influential people on the Internet, noting her success at leveraging social media to promote her brand.[5] As of October 2016, Itsines had eight million followers on Facebook and five-and-a-half million on Instagram.[6] Her Facebook followers had liked her content 7.7 million times.[7] In October 2016, Itsines and her partner Tobi Pearce were included in the BRW \"Young Rich\" list of the wealthiest Australians aged under 40 who had not inherited their money. Their fortune was reported at $46 million Itsines traces her interest in fitness to playing basketball as a child, but recalls being \"underweight and unhealthy\" at this time in her life.[9] At the age of 15 or 16 she received medical advice that she might have future fertility problems due to endometriosis, for which she had undergone surgery.[9] After reading online that being healthy, fit, and strong could mitigate infertility, she started working out at a gym.[9] She recalls being initially intimidated and overwhelmed by the gym, until a personal trainer encouraged her to \"just start somewhere\".[10] Finding that she enjoyed how the workouts made her feel, she abandoned her original plans to become a beauty therapist[11] and studied to become a personal trainer,[9] graduating from the Australian Institute of Fitness at the age of 18[4] as a Master Trainer. After graduation, Itsines found work at a women\'s gym in Adelaide.[4] She soon observed that the machine-based classes she was leading there did not help her clients achieve their goals.[4][13] One day, she led the class through a routine of aerobic exercises instead of using the machines, and saw that they loved it.[4] Itsines came to believe that most women seek three specific outcomes from training: smaller inner thighs, flatter abdomens, and more toned arms,[13] while also being concerned about becoming too bulky.[14] Itsines started a mobile personal training business.[9] Practical limitations on transporting equipment to her clients led her to focus on designing routines that used minimal equipment and minimal space.[9] She also started training her sister\'s friends who wanted to improve their fitness so they could play Netball on their high school team,[4][7] focusing on building core strength and powerful legs.[4] She lectured them on nutrition, and asked them to take before-and-after photos of themselves to track their progress.[4] Itsines\' 12-year-old cousin suggested using Instagram as a way of organising the photos.[4][7] Within a few months, Itsines has gained hundreds of thousands of followers and was receiving regular requests for advice and help. Her partner, Tobi Pearce, suggested that she compile her routines into ebooks that could be sold online.[4] In March 2013, they founded the Bikini Body Training company with Itsines as director and Pearce as CEO.[4] The following January, they published the first two Bikini Body Guides, with Itsines\' workouts in one volume, and nutrition information from dietitians Julie Dundon and Anne Schneyder of Nutrition Professionals Australia in another.[4] Itsines would later offer the guides via an affiliate program as well.[4] By October, the guides had been downloaded over one million times.[15] The BBG program is based on 28-minute high-intensity workouts to be completed three times per week.[15] The workouts are built from a repertoire of 150 movements inspired by a variety of sports and other physical training.[15] The meal plans originally provided as little as 1,200 calories per day, but were updated to provide 1,600 to 1,800.[4] She describes the overall strategy as not being aimed at either weight loss or muscle gain, but rather, the creation of a particular look.[11] Writing for The Daily Mail, one journalist described this look as \"an ultra slim and lean physique, coupled with a high level of fitness and strength without bulk.\"[16] The program is aimed primarily at women because Itsines feels she particularly understands women\'s health and fitness goals.[6] Itsines later regretted her choice of name for her guides, explaining in an interview \"I wish I\'d made it more clear that anybody can wear a bikini and that a \"bikini body\" isn\'t my body, it\'s feeling comfortable and strong and fit and great about yourself when you wear the least amount of clothing you can wear in public.... Of course anybody can wear a bikini. Just put it on.\"[9] In another interview, she added \"That\'s why when I released the app, I called it Sweat With Kayla. goto WWW.kaylaitsines.com/app visit and sign up to Kayla Itsines Website At https://www.kaylaitsines.com/'
Tags: weights , personal trainer , squats , kayla itsines , author , shorts , AUSTRALIA , push ups , entrepreneur , fitness instructor , australian , skipping
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